What is the project?
The project is based on inviting urban artists to intervene on canvas printed with photos of the sea. During a “jam-art section”, artists create and donate the art-works for the Surfrider Foundation – a nonprofit organization dedicated to defend, preserve, save, improve and manage sustainably the waves, the ocean, the coastline and the people who share this same passion by the sea. Montebelo, a creative agency, which organizes the project, is responsible for selling the canvas. So far, 38 art-works were made by 15 artists from various parts of the world. With each “jam-art section”, the collection increases in approximately 20 screens. Check the catalogue of the works here: MONTEBELO_Rio_Catalogue_v07_EN
How did the idea come about?
The idea came from the union of two passions: the sea and urban art! Montebelo members, in love with this themes, decided to stimulate through art the awareness for the protection of the oceans. Later, we met with the French artist Jean Fauchuer, who patronized our project. Faucheur is also the founder of Le M.U.R. and a figure of great importance for the history of urban art movement in Paris. He encouraged us to make the project real and was very important for its conception.
What is the purpose of the Project?
The goal is to use art as a vehicle of awareness about the importance of the constant protection of seas and oceans, besides, of course, to raise money through the sale of the works on behalf of Surfrider Foundation.
When the project happens, it’s a relaxed gathering for good people to discuss things that can help to preserve the seas and oceans.
First Section: Paris – FR
On August 22, 2013, the graffiti artist Zezão, from São Paulo, was in Paris for a performance at Le M.U.R. in the Belleville neighborhood. This was the perfect occasion to give the project the initial kick-off. The whole Montebelo crew was in town and put their hands to work and make this dream come true.
While Zezão slid his hands to spray the large panel, the other artists drew and glued on screens. The result was surprising. Check the video below:
Artists who participated in Paris:
Jean Faucheur – France
Gilbert – France/Africa
Quentin de Waele – Belgium
Rafael Suriani – Brazil
Zezão – Brazil
SixO – France
Jean – France
Larivaz Dominique – France
Second section: Rio de Janeiro – BR
On January 28, 2014, at Pontão do Leblon, was held the second edition in partnership with Conexão Cultural, Rocinha Surf School and Mundo Posca. On a sunny day, with everyone standing on the sand and the sea as a real source of inspiration, 16 art-works were created. In the sequel, an exhibition was held at the Osklen store Arpoador Surf.
Bruno Big – Brazil
Rafo Castro – Brazil
Cea Luz – Brazil
Marcelo Ment – Brazil
Acme – Brazil
Pedro PNG – Brazil
Traveling of the art-works
The idea is to make these art-works accessible to all.
As the works are being created, they travel to be exhibited during the next sections.
Works created in Paris were exposed in Rio. Now, works created in Paris and Rio will be exposed in Porto.
Urban art has the principle of being on the streets, breaking the elitist aspect of traditional art, which tends to be seen by few people in museums and galleries.
With the journey of our works, the project seeks to turn this contact with art accessible.
Future of the project
The idea is to perform two sections per year, one per semester, in different places. After Portugal, we plan the next steps in Germany and Austria in 2015.
The works are for sale since now, but we believe that with an increase in the volume of work, we will have more sales force, and who knows in the near future, a large exhibition.
How can I participate in the project – section Portugal?
Urban artists of all styles and nationality, who could be in the city of Porto, on September , can send an e-mail and participate of the curatorial process: firstname.lastname@example.org
The project is 100% collaborative. You can also join our project and our future steps.
If you are not an urban artist, but have interest in collaborating, contact us by the same e-mail: email@example.com
Below, some ideas about how you can participate in this chain of good and volunteering:
- Sponsoring (infrastructure event, drinks, flyers, etc.)
- Donations (canvas, paint, spray, brushes)
Welcome to the project, our beloved oceans thank you!