Inside Out: The True Colors by Lex Pott

Still in Amsterdam, still in NSDM North I will continue to tell you about all the good things that I captured on that energized,  creative yet organic environment. Actually, those are words that I heard from the designer Lex Pott. These abstract concepts are all inside all his work.

The  young designer Lex Pott is graduated cum laude in 2009 at the Design Academy Eindhoven, one of the most prestigious institutions of design in the world. He works in a raw and intuitive method, combining art and industrial design. His subjects come from the origins of the materials, working mostly with wood, stone and metals. He is looking for the essence of  things and he has been finding with great spontaneity.

In his studio at NDSM Werf, north of Amsterdam, I had the opportunity to appreciate his most recent work called “The True Colors Miniatures”, that will be presented during the Salone del Mobile 2012 in Milan, next week.

A series of  6 panels, each with their own formula and colors, on which the oxidization transforms and reacts where the true colors of this art pieces come from. Inside out, as Lex describes.  Forty limited editions of the “The True Colors” captured from the beauty and irregularity of metals have been sold exclusively via Found By James.

Appreciating Lex Pott ideas and his art/design organic work combined with this creative atmosphere from the NSDM,  confirms that The Netherlands are able to look forward and act globally with new perspectives but at the same time in a raw and natural way. That represents a deep respect for the whole Universe!

Watch the special preview of the inspirational process for “The True Colors Miniatures”.